Purple Uses SheerID to Increase Conversion Rate by 6x and Generate an ROAS of 25:1


Purple is known for its innovative products like The Purple® Mattress, but it is also a relative newcomer in a market with more than 200 competing brands. The company needed a way to rise above the noise, so it launched an exclusive military discount with SheerID’s Digital Verification Platform.


The program has increased conversions and raised awareness with a lucrative market segment that aligns well with Purple’s made-in-the-USA brand identity.


For more details, read this success story now!