Quiz: Content Strategy
What are the three main promotion channels in content marketing?
Paid, Earned and Owned
Paid, Earned and Owned
Search, Social and Email
Search, Social and Email
Create, Promote and Measure
Create, Promote and Measure
Strategy, Execution, Measurement
Strategy, Execution, Measurement
How are website visitors from search engines and social media different?
Strong intent vs Weak Intent
Strong intent vs Weak Intent
Busy vs Bored
Busy vs Bored
Want their expectations met vs triggered by something unexpected
Want their expectations met vs triggered by something unexpected
All of the above
All of the above
According to the Content Marketing Institute, what are the three elements of a content marketing mission statement?
Business goals, target audience, topics published
Business goals, target audience, topics published
Target audience, formats for content, benefits to the audience
Target audience, formats for content, benefits to the audience
Target audience, metrics impacted, calls to action
Target audience, metrics impacted, calls to action
Target audience, topics published, benefits to the audience
Target audience, topics published, benefits to the audience
What does CRO stand for?
Chief Revenue Officer
Chief Revenue Officer
Conversion Rate Optimization
Conversion Rate Optimization
Creative Resource Organization
Creative Resource Organization
Content Ranking Order
Content Ranking Order