Paid, Earned and Owned
Paid, Earned and Owned
Search, Social and Email
Search, Social and Email
Create, Promote and Measure
Create, Promote and Measure
Strategy, Execution, Measurement
Strategy, Execution, Measurement
Strong intent vs Weak Intent
Strong intent vs Weak Intent
Busy vs Bored
Busy vs Bored
Want their expectations met vs triggered by something unexpected
Want their expectations met vs triggered by something unexpected
All of the above
All of the above
Business goals, target audience, topics published
Business goals, target audience, topics published
Target audience, formats for content, benefits to the audience
Target audience, formats for content, benefits to the audience
Target audience, metrics impacted, calls to action
Target audience, metrics impacted, calls to action
Target audience, topics published, benefits to the audience
Target audience, topics published, benefits to the audience
Chief Revenue Officer
Chief Revenue Officer
Conversion Rate Optimization
Conversion Rate Optimization
Creative Resource Organization
Creative Resource Organization
Content Ranking Order
Content Ranking Order